Acquisition of Media Assets
Didn’t find what you were looking for in the DAM-System? Then you can acquire a new Media Asset.
Please note: all acquisitions require an approval from the Corporate Sales & Marketing department (CB BC MCOM), and no individual or local storage of any Media Asset is allowed. As a result, all assets have to be uploaded into the DAM-System.
This process is subsequently either handled centrally, or at least guided, by CB BC MCOM to ensure agreement on necessary usage rights.
For detailed information, please have a look on the chart on the left and read the rules of acquisition and control of Media Assets:
Download
Media Assets - Rules acquisition and control of media assets (611 KB)
Acquisition of Media Assets
These guidelines are mandatory for all acquisition of Media Assets resulting from:
- Photo and video shoots
- Purchases from stock agencies (e.g. Getty Images)
- Purchases from creative professionals
- Advertising agencies or other partners
- Internal generation of Media Assets by OSRAM employees
Each internal and external user is responsible for ensuring that the OSRAM rules are followed. With these rules we certify compliant use of all Media Assets by OSRAM Companies, we gain efficiency through focus on Media Assets which can used globally, and assure one look and feel. Depending on your needs, you can acquire Getty Images and iStock images, or you can ask for an internal or an external photo or video shoot.
OSRAM has a contract with the stock photo agency Getty Images. Please consider: You can acquire Royalty Free (RF) Assets.
www.gettyimages.de
Royalty-Free (RF) Assets:
- Royalty-free pictures
- Royalty-free footage videos
Please observe the following rules when you acquire a royalty-free asset from Getty Image:
- The pictures have to meet the OSRAM picture language requirements.
- All downloaded materials are to be stored in the DAM-System.
- The rights are always "Only OSRAM" because we are not allowed to give this content to any third party (such as customers). All materials have to be ordered via Corporate Marketing (CB BC MCOM). Contact Gabriele Ruppert (media_asset@osram.com).
Rights Managed (RM) Assets:
- There is also the possibility to acquire rights-managed pictures from Getty Images. Please keep in mind: RM-assets (Pictures, Music, Videos) cannot be stored in the DAM-System.
- These assets may only be used under exceptional circumstances and can only be obtained with the express consent of Gabriele Ruppert, CB BC MCOM.
iStock by Getty Images
You can also acquire iStock pictures. They are normally used for PPT presentations, Intranet, Social Media activities and trainings.
www.istockphoto.com/de
Please pay attention to the following rules:
- iStock images should be used for Intranet sites, in single-use brochures or posters, which will not appear on the Internet (this means they will not be stored in DAM), and PowerPoint presentations (internally and externally).
- iStock images cannot be stored in the DAM.
- All pictures must be ordered from the Media Asset Team, CB BC MCOM (media_asset@osram.com).
If you need high quality video or photography, you can arrange for an external shoot. That means you have a professional camera, a studio or set, and professional models.
First step to realize your project: Please fill the respective Media Asset Request Form and send it to media_asset@osram.com.
Download
Media Assets Request Form (744 KB)
Please pay attention to the following rules for external shoots:
- All photo shoots and video filming to be authorized before beginning by Gabriele Ruppert, CB BC MCOM.
- Necessary contracts (publishing rights, approval of owners/ architects/ authorities/ models/ music rights, etc.) are to be obtained prior to beginning the shoot.
- Limitations on publication usage (e.g. time limitations, regional limitations, credits, showing other brands) are to be avoided, but where unavoidable are to be authorized and clarified in advance.
- Videos that are to be shown on social media channels (like YouTube) have to be stored in the DAM-System. (Please note: this requires valid publication contracts, and we have very little room for limitations).
- All contracts and agreements are to be filed in either German or English in the DAM-System.
- Use only CB BC MCOM-authorized wordings for a contract. Otherwise we cannot grant permission.
- The photographer/producer has to be briefed on the OSRAM visual language/ video guidelines.
Hot spot reference cases:
With our "Hot spot reference cases" service, we provide global photo and video shoots.
Please keep in mind the following conditions:
Please provide the following documents:
1.) Motif Approval Form
2.) Media Asset Request Form (international shoots)
Contact Gabriele Ruppert, CB BC MCOM (g.ruppert@osram.com).
Assigning a Photographer/Videographer abroad
If employees of a German OSRAM entity assign a photographer/videographer abroad (outside of Germany), they should always get in contact with media_asset@osram.com. They will receive a suitable contract and guidance.
Download
Media Assets - Motif Approval Form (107 KB)
Media Assets Request Form (744 KB)
Internal creation of Media Assets
Do you want to use an OSRAM employee in your video, photography, or music project? Then you can arrange an internal shoot. Please note the basic conditions and rules:
- If the OSRAM employee appears as model, then reduced contractual standards are permitted (only as regarding the contribution of the OSRAM employee).
- CB BC MCOM can provide suitable contract templates (media_asset@osram.com).
- Creation of a Media Asset through a temporary worker is considered external acquisition.
On Epidemic Sound you can search for music tracks. Please download the search instruction and proceed as described.
www.epidemicsound.com/music/featured/
