This guideline is fundamental for the OSRAM brand design. It describes in-depth our visual assets and is mandatory for all designs you work on. Our brand and design elements are used and implemented consistently when designing any kind of communication. This is the only way to ensure our brand is presented in a recognizable way. The guideline basic elements also covers the handling of our brands OSRAM Opto Semiconductors, SYLVANIA, Traxon and Ecue.