Primary Market Research
Primary Market Research is a service unit for all Business Units. We collect worldwide qualitative and quantitative data (mostly in cooperation with external agencies) for the intern sponsor - based on the internal briefings. The results of surveys are available for the sponsor of the research exclusively.
The following studies are managed in close cooperation with the Business Units:
- Brand positioning, brand architecture, brand image
- Customer satisfaction studies (NPS)
- Communication studies (e.g. advertising pre-tests and tracking trade show surveys, packaging tests)
- Product-specific studies (e.g. product tests)
The advantages of the Primary Market Research department for you:
- Knowledge / consulting regarding research methods and complete survey design
- Knowledge of internal processes (approval, BANF, data security…)
- Knowledge of studies done or planned at OSRAM to avoid double work / to reduce costs
- Experience from many different market research projects
- Delivery of internal benchmarks (if available)
- Knowledge of relevant external partners
- Steering of the research project / your interface to external partners
Please contact us, if you plan any research project.
Further Information on sharepoint available. Guideline Primary Market ResearchContact
Alexander von Engelhardt
Head of Brand Communication
T: +49 89 6213-3720