Brand-fit Checklist

The brand-fit checklist summarizes the key principles of our brand design. We have developed this tool for your day-to-day work with our brand.

To avoid any deviations, please use the brand-fit checklist to ensure you start on the right brand track when developing concepts and that the layout is correct in every detail for production. In case something does not seem to match, the corporate design guidelines, please tell your agency to review their work accordingly.

Please note: the brand-fit checklist does not replace the corporate design guidelines.