Brand Training
Welcome to Branding at OSRAM - Brand Training
What is it about?
This training provides an overview of all areas of branding and is a helpful basis for your daily work:
- Company Positioning
- Why brand?
- Brand Strategy & Management Team
- Brand Promise Framework
- Brand Architecture
- Logo use with partners / Co-Branding
- Brand Design
- Where to find what?
Who should use it?
- Communication and marketing functions
- New colleagues at OSRAM - beginning with the basis
- Long-time colleagues to refresh
How to use it?
- The training is PowerPoint-based. It runs automatically and a speaker guides you through.
- The training starts as soon as you enter the presentation mode.
- On some pages we want to give you time to read. You have to continue by clicking which is indicated.
- All in all you can always exit the training and get back just as in a regular PPT document.
Anything else?
- Watch only one or two chapters a day as the content is quite comprehensive.
- If you like to have a personal training, please turn to the Brand Service Desk.
- Do the same, if you have questions.
- Please let us now, if you have any feedback or recommendations to this training
Download the brand training as complete version or as individual chapters.
