When to use:

Co-marketing activities are joint activities with business partners such as OEMs, trade and retail customers, development or system partners. In joint activities we combine our brand with the brand of an external partner. OSRAM co-operates with partners to achieve strategic business targets and to leverage our brand image. Partners are looking to co-operate with us for the same reasons. Always ensure that you link our reputable name to the right partners!


What to do:

• Download the co-marketing guideline and make yourself familiar with the overall approach
• Choose your partner according to the selection criteria
• Determine who is taking the lead in the joint activity to define the design approach
• Involve the OSRAM legal department (GC IP) to integrate trademark licensing into the contract with your co-marketing partner

In any other case of doubt, please contact the Brand Service Desk.